It wasn’t too long ago that Microsoft abandoned Windows 10 Mobile with the view of making worthwhile Android apps – and fast forward to today, the Redmond firm has not only its consolidated suite of Office apps under one roof, but it also has its own Android launcher.
While Apple, conversely, might not be preparing to abandon iOS, iPad OS, or macOS by any stretch of the imagination, the company has posted new recruitment offers for developers who are prepared to ‘build the next generation of media apps for Windows’.
The move is a significant one given the rapid growth of Apple’s services business. Whereas just a few short years ago the company ran MobileMe aground and later transitioned to iCloud, the firm now has a fleet of content-ready subscription services thanks to News, TV+, and of course, Apple Music.
Given the job spec, the move could be an indication that Apple is now ready to move its services off its own platform and on to that of the most-used retail desktop operating system – Windows.
With the release of Windows 10 and the continual maintenance of the platform thereafter, Microsoft has developed a cross-device strategy with modern desktop apps that can tether into an Android phone. With this in mind, Apple might well be preparing to unleash Windows variants of its News, Music, and TV applications to an entirely new market.
The bid could well escalate the streaming wars – while on the music front Apple has a relative monopoly over its competitors thanks to device-level integration and its App Store policies, the firm would now more closely compete with the likes of Spotify on Windows devices. What’s more, the Cupertino company could go toe-to-toe with the likes of Netflix should it unveil a Windows-based TV+ app.
What are your thoughts? Would you be willing to access Apple services from a Windows app? Be sure to let us know your opinion in the comments below!