India has officially surpassed the United States to become the world’s second-largest smartphone market, with contenders Samsung and Xiaomi in pole position.
According to industry analyst Canalys, India has risen to succeed the United States and has become the world’s second-largest smartphone market – trailing only behind China.
Figures reveal that smartphone shipments within the country have risen above 40 million units for the very first time, accounting for 23% year-on-year growth. Read: Apple opens iPhone X pre-orders despite production woes, quality concerns
The news is an event that will likely be cause for celebration for international brands such as Samsung and Xiaomi, who take dominance in the Indian market for smartphone shipments in first and second positon respectively.
Other international brands such as Vivo, Oppo, and Lenovo follow suit – and while Cupertino giant Apple didn’t crack the top ten, the firm was able to ship some 900,000 units to Indian consumers – double what it was able to do this time last year.
Apple began local production efforts in India earlier this year – a close mirror of its intentions for the Chinese market. However, China’s friction with the United States has placed pressure on Apple’s plans to operate in the nation.
The Cupertino company has begun offering refurbished iPhone models within Indian borders in a bid to curb the detraction of the high price tag some of its newer models carry upon launch.
India has some ways to go to oust China as the world’s largest smartphone market; China receives shipments of some 110 million smartphones per quarter as opposed to India’s newly minted figure of 40 million. Read: Apple will begin producing iPhones in India as Chinese interest subsides
What are your thoughts? Can India manage to hold onto its newfound claim as the world’s second-largest smartphone market? Be sure to let us know your opinion in the comments below!
Follow Bryan Smith on Twitter: @bryansmithSA