Bixby 2.0 goes official, heads to appliances around your home

Samsung has officially announced Bixby 2.0 – the second generation of its digital assistant which will soon debut on the company’s appliances.

We’ve previously reported that Samsung had developing plans to reveal the next generation of its digital assistant, and now the South Korean company has officially taken the wraps off of Bixby 2.0.
Bixby, of course, debuted earlier this year on the Samsung Galaxy S8 in the form of its Home and Vision suites, while its Voice suite followed suit just before the international launch of the Samsung Galaxy Note 8.
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Where Bixby has – up until now – been limited to smartphones, Bixby 2.0 will debut with the promise of arriving on “any and all” devices – including appliances such as refrigerators and television sets.
The move is a logical one considering Samsung’s immense product portfolio, and will leave Bixby 2.0 as the assistant to rule the roost for those who have invested in the South Korean company’s burgeoning product ecosystem.
Bixby 2.0 will further open to developers, where app creators will have the ability to tap in directly to the digital assistant and configure their services to leverage Bixby’s contextual powers around their home.

The move will place Samsung in firm competition with the likes of Amazon and Microsoft, who have both endeavoured to steer their digital assistants – Alexa and Cortana, respectively – into different roles in the smart home.
Google, of course, provides three Google Home speakers, while Apple’s HomePod is set to debut later this year.
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What are your thoughts? Would you be prepared to use Bixby 2.0 in and around your home, if not on your smart device? Be sure to let us know your opinion in the comments below!
Follow Bryan Smith on Twitter: @bryansmithSA