Our general manager Bryan joined the Expresso Show to share what you need to know about WhatsApp’s new plans to integrate businesses into chat. Tune in here!
WhatsApp was founded with the view of never showing advertisements, and when Facebook bought the app in 2014 it annexed the platform’s $1 USD per year service fee – leaving the app with a growing user base and no clear avenue to accrue revenue.
That’s set to change, however, as WhatsApp recently announced its plans to integrate businesses and brands into the platform through the use of small, medium, and large verified business accounts that would be able to chat directly to consumers and offer timeous updates relevant to each account’s industry. Read: Facebook reportedly offers the music industry millions to retain rights to music in videos
The move would see Facebook offer small and medium businesses free tools with which to connect to consumers for free, and supply paid options to large-scale businesses seeking to expand their enterprise on WhatsApp.
The move was first glimpsed through WhatsApp’s updated Terms and Conditions, which revealed that the service may one day use bots to quickly connect potential customers with businesses and brands. The strategy would bring the platform into closer proximity with Facebook Messenger, which recently introduced ads on its homepage. Read: Facebook redesigns its mobile News Feed for a cleaner, starker look
Our general manager Bryan recently joined SABC 3’s Expresso Show to give an update on these developments, and unpack WhatsApp’s journey since 2009 and its direction from here on out. You can tune in below:
What are your thoughts? Should WhatsApp expand to offer business services? Would your feelings toward or use of the platform change once these new updates come into effect? Be sure to let us know your opinion in the comments below!
Follow Bryan Smith on Twitter: @bryansmithSA