After the conclusion of trials in Thailand and Australia, Facebook is preparing to take Facebook Messenger ads worldwide.
As we reported earlier this year, Facebook commenced trials to bring advertisements directly into its Messenger platform – and now the social media giant is preparing to take such placements worldwide.
Facebook is preparing to expand its test base worldwide, and increasingly throughout the latter half of the year users around the globe will begin to see advertisements directly in Messenger. Read: Picture this: Is Facebook seeking to launch its own TV shows?
The ads in question offer priority to discovery, and will attempt to target users and display brands and business relevant to their interests and behaviours.
Facebook has envisioned a ‘click to Messenger’ ad placement, wherein consumers will be able to tap on an ad and immediately be transported to a one-on-one conversation with the marque or business in question. Brands will be able to leverage sponsored messages to further reach out to consumers who have previously interacted with them.
Facebook has clarified that Messenger users will only see ad placements on the app’s home screen, and further that adverts won’t display directly within the line of a conversation. Users will, of course, be given the opportunity to hide and report certain ads as they can on Facebook’s core platform.
The expanded test of Messenger ads will likely be compelling for advertisers seeking to engage with the platform’s one billion users – Facebook’s core network recently reached the milestone of attracting two billion monthly active users. Read: Facebook’s Online Civil Courage initiative hopes to combat extremist content
What are your thoughts? Does the thought of ads appearing in Messenger leave you in despair? Be sure to let us know your opinion in the comments below!
Follow Bryan Smith on Twitter: @bryansmithSA