Nokia and Zeiss rekindle romance for new smartphone cameras

HMD Global – the stewards of the Nokia brand – have re-established a partnership with Carl Zeiss optics to develop new smartphone cameras.

If you’re anything like us, your first foray into mobile photography was informed by a partnership between Nokia and legendary optics brand Carl Zeiss.
Zeiss branding first debuted on the Nokia N95 phone over ten years ago, and further arrived on some of the company’s latter efforts, including the behemoth Nokia Lumia 1020 that carried a 41-megapixel sensor.
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Now, in exciting news, HMD Global – the new steward of the Nokia brand and the presence behind the new Nokia 3310, Nokia 3, Nokia 5, and Nokia 6 – has confirmed that Zeiss optics will once again return aboard its smart devices.
Before we get ahead of ourselves, Nokia hasn’t yet committed to a timeframe, meaning that the fruits of such a partnership may still be on the horizon; however, the development is encouraging given that the brand has promised a premium-grade flagship in the not-too-distant-future.
The resurgent Nokia brand has focussed its efforts on cultivating a return in the budget to mid-range end of the market, leaving the potential for a flagship phone up to the imagination of consumers.
The Nokia-Zeiss partnership is renewed in amongst an interesting era in mobile photography; Apple and Samsung continually vie for the top spot in the hearts and minds of consumers, and of course another, similar partnership already exists between Huawei and Leica.
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What are your thoughts? Would the return of Zeiss branding aboard premium Nokia handsets encourage you to consider the brand going forward? Be sure to let us know your opinion in the comments below!
Follow Bryan Smith on Twitter: @bryansmithSA