Effective Measure reveals South Africa's most popular mobile brands in 2017

Effective Measure has revealed South Africa’s most popular mobile brands, with Samsung and Apple leading the pack once again.

Each year Effective Measure’s Mobile Report gives us some insight into how South Africans use their devices to shape their daily lives and access to the internet, and now the firm’s 2017 report has South Africa’s most popular mobile brands; among them, Samsung, Apple, and Huawei have risen to the fore.
The latest Mobile Report reveals two unsurprising candidates have taken top place; Samsung remains South Africa’s most popular mobile brand by capturing over 40% of the market, while Apple has tiptoed behind on 10%.
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Huawei has quickly cemented itself as one of South Africa’s favourite mobile brands, and has risen to capture 9% of the total market – an impressive feat considering the marque’s relative infancy in the local mobile phone arena.
Nokia and BlackBerry remain consistent competitors, both owning 6% of the total mobile market. Though both marques have slid from their once enviable position, Nokia’s prevalence in feature phones and BlackBerry’s former dominance thanks to the BlackBerry Internet Service remain in a somewhat fixed position in the local market.
south africa most popular mobile brands
LG follows with a 3% market share, while Sony has fallen down the chart to just 2% of the local market. The news is perhaps unsurprising given that LG now works to remarket its devices in the wake of the dull LG G5, while Sony has yet to establish a true hit on the international stage since the Japanese company pulled its flagship Z series from store shelves.
Beyond established players, some of South Africa’s other (and perhaps unlikely) most popular mobile brands include the likes of HTC, Motorola, and Siemens – which each hover just over 0% of the local market. The survey further indicated that 22% of respondents reported using another brand than those mentioned.
Effective Measure polled 4,993 mobile Internet users in South Africa between November 2016 and January 2017 to compile the report; other interesting statistics yielded as a result of the survey that 63% of respondents had taken out a contract, while 83% indicated that WhatsApp was their favourite messaging app of choice.
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What are your thoughts? What list do you expect might constitute South Africa’s most popular mobile brands a year from now? Be sure to let us know your opinion in the comments below!
Follow Bryan Smith on Twitter: @bryansmithSA
Source: Effective Measure