Atari wants to ruin your childhood by making IoT devices

80’s household name Atari has announced today that it will partner with Sigfox to produce a new range of connected IoT devices.

For many of us, the mere mention of the name Atari invokes warm memories, though a new generation might now grow up with a totally different connotation of the brand. Today, the famous marque announced that it will be partnering with Sigfox for a new foray into the realm of the Internet of Things (IoT).
Together, Atari and Sigfox are set to produce peripherals between connected home, pet, and safety products. While there’s no set date on when those products will roll out, both marques have confirmed that work on a new range of devices will begin at some point during this year.
Read: Internet Arcade puts 900 classic arcade games at your fingertips
For many, the decision for Atari to become involved in connected gadgetry is bewildering given that the company made its name by developing legendary gaming consoles.
However, the decision was purely made for market resonance; Sigfox will create and sell its own IoT products under the Atari banner for better reconigtion with consumers.
Sigfox’s upcoming range of IoT devices will connect to a private wirelss network, rather than to the internet directly. This will allow Sigfox’s devices to send small cunks of information out into the wild infrequently, rather than bog down a consumer’s ADSL or wireless network by exchanging data. The Panasonic Smart Home, which Mark Pilgrim recently reviewed, operates on a similar premise.
Read: Panasonic Smart Home Review: Has the IoT taken hold?
In its official statement to the press, Sigfox, speaking about its new parternship, stated that “Our network bridges the virtual and physical worlds simply, reliably, and inexpensively, and this collaboration will launch a new dimension to gaming, while supporting features that are limited only by the imagination.”
Talk about a marketing spin.
What are your thoughts on Atari’s return to the modern home in an entirely different guise? Be sure to let us know your opinion in the comments below!
Follow Bryan Smith on Twitter: @bryansmithSA
Source: BusinessWire