ASUS announces the Zenfone 3 alongside new Deluxe and Ultra models

ASUS has announced a slew of new devices at Computex Taipei, most prominently its new Zenfone 3 flagship, which arrives with Deluxe and Ultra models.

In the past, ASUS has strived to make its Zenfone flagship stand out against other Android contenders with mixed success. Most recently, its Zenfone 2 attracted a buzz for including up to 256GB of internal storage. Now, with the release of the Zenfone 3, the company is receiving accolades for its high-end quality and mid-range price tag.
Arriving alongside Ultra and Deluxe variants, the Zenfone 3 includes a 5.5″ HD screen, a Snapdragon 625 SoC, a 16 megapixel primary and 8 megapixel front-facing camera, as well as 4GB of RAM and 64GB of storage.
Read: ASUS ZenFone Deluxe leaked ahead of reveal
USB Type C connectivity, a fingerprint sensor, and a large 3,000mAh battery round out the offering, which arrives in either gold, blue, black, or white.
The Zenfone 3 Deluxe is constructed out of an 5.7″ aluminium unibody design with invisible antenna lines, and receives an upgraded Snapdragon 820 chipset, a 23 megapixel camera, and 6GB of RAM.
The Ultra model includes a large 6.8″ display with a Snapdragon 652 processor, a 4,600mAh battery and – wait for it – support for DisplayPort.
The entire range sees ASUS graduate from plastic designs into the world of metal, and the results are indeed pleasing to the eye.
The standard Zenfone 3 will retail from $249 USD upwards, while the Deluxe and Ultra models retail for $499 USD and $479 USD respectively.
ASUS’ latest flagships appear – on paper, at least – to be solid competitors to the likes of Samsung and LG’s upper mid range devices, though it remains to be seen as to whether the company can attract the critical interest it’s failed to garner in recent years.
Read: ASUS announces 256GB behemoth ZenFone2
What are your thoughts on the new ASUS Zenfone 3 models? Would you buy one over the likes of a Samsung or LG device? Be sure to let us know your opinion in the comments below!
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