ZTE's Axon 7 set to take on the iPhone and Galaxy S7

Chinese marque ZTE has revealed its new flagship in the form of the Axon 7, which looks to take the fight directly to the iPhone and Samsung Galaxy S7.

We’ve recently witnessed some interesting high-end smartphones originate from China; not least the Xiaomi Mi 5, which is headed to South Africa. Now, ZTE’s newest flagship, the Axon 7, wants to throw down with the big boys.
The number 7 is considered to be lucky in Chinese (and some Western) culture(s), thought the Axon 7 won’t rely on that alone.
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Sporting a top level configuration with 4GB of RAM (6GB on the uppermost version), 64GB of standard internal storage expandable via MicroSD, and powered by a Qualcomm Snapdragon 820 chipset
The number 7 is considered to be lucky in Chinese (and some Western) cultures, thought the Axon 7 won’t rely on that alone. Sporting a top level configuration with 4GB of RAM (6GB on the uppermost version), 64GB of standard internal storage expandable via MicroSD, and powered by a Qualcomm Snapdragon 820 chipset
Sporting a top level configuration with 4GB of RAM (6GB on the uppermost version), 64GB of standard internal storage expandable via MicroSD, a 3,140mAh battery, and powered by a Qualcomm Snapdragon 820 chipset, the Axon 7 looks ready to party.
Further, ZTE’s new flagship brings a 20 megapixel primary camera with an aperture of f/1.8, as well as a secondary 8 MP camera. Purchasers will further enjoy a fingerprint scanner and USB Type C support.
In an unusual move for a Chinese handset – which largely opt for a custom skin atop Android – the Axon 7 will instead arrive sporting a near-stock version of Android 6.0 Marshmallow which will be Daydream ready. ZTE has further plans to unveil its own ZTE VR headset.
Read: ZTE‘s new Axon Watch is extremely stylish
There’s no indication as to whether the device will make its way to South Africa, though the phone is projected to retail for $450 USD in the United States.
What are your thoughts on the Axon 7? Would you buy the device over the likes of the iPhone and Galaxy S7? Be sure to let us know in the comments below!
Follow Bryan Smith on Twitter: @bryansmithSA