Google might opt for the stick rather than the carrot to get Android vendors to speed up their OS update cycles.
There are millions of Android customers around the world that loves what the Google OS has to offer. Unfortunately many of them struggle for moths, if not years to get access to the latest and greatest Android features when new updates become available.
Google has tried a few (mostly unsuccessful) strategies to get device makers to update their software, even forming the Android Update Alliance which ended up as a dud. Google might exchange the carrot for the stick in the future. The company might try to embarrass vendors into getting their updates out as soon as possible. Bloomberg reported that Google has created lists that rank Android manufacturers based on the timeliness of their updates. The list is only used internally for now but Google might consider making it public – shaming those manufacturers dragging their heels. Read: Three ways Android N has officially thundered past Apple‘s iOS
Other work has been going on behind the scenes, too. Google has been asking carriers to shorten their notoriously long update testing cycles (Telecom firms Sprint and Verizon has reportedly confirmed this), and it’s even pressing carriers to skip tests entirely for security updates.
Whether or not the “naughty” list will work in getting Android updates to users faster we don’t know. The Android Update Alliance failed due to commercial realities as manufacturers are always more focused on selling their product rather than updating and maintaining existing product. It might be that naming and shaming vendors will roll off their backs just as easily.
The update landscape has also changed, with most apps getting updated via the Play Store and not via OS updates. What customers would however want is the improvements to security and built in OS features (out of app). Here’s to hoping your favourite manufacturer is high on Google’s naughty list!
Source: Engadget Follow Jaco on Twitter:@Jaco_vdWalt