Windows Phone market share is now officially below 1%

Is Microsoft’s mobile operating system finally dead? Windows Phone market share has officially dropped below 1%, down from 2,5% last year.

It’s no secret that Microsoft’s mobile offering is in a precarious position. Given the fact that the company’s Lumia 950 and 950 XL flagships failed to impress – and with sales at a new low – Windows Phone market share has dipped below 1%.
Approximately 2.4 million Windows Phones were sold last quarter, accommodating for around 0.7% of the platform’s total market share. In the first quarter of 2015, the platform had a greater market share at 2.5%, selling around 8.6 million Lumia-branded devices.
Read: Microsoft‘s Surface Phone might be released next year
The drop in market share has been attributed to Microsoft’s decision not to produce any new Lumia devices, and further the company’s plans to sell its feature phone business to FIH, a Foxconn subsidiary, for $350 million USD.
Microsoft’s new mobile strategy – or, perhaps, lack thereof – seems to be leaving the imminent future of Windows Phone devices up to third party manufacturers.
While the likes of Lenovo and HP have answered that call with enterprise- focused offerings, general support has been lacking. Microsoft still controls over 95% of all Windows Phone sales through its own Lumia devices, intent on offering upgrades to Windows 10 Mobile instead of producing new offerings.
Rumours abound that Microsoft’s new Devices head, Panos Panay, is steering the company towards the objective of producing a Surface Phone, which would leave the company’s Lumia branded smartphones squarely in the past.
Could this be the demise of Windows Phone? Statistics and financial reports say yes. However, it is more than likely that Microsoft have another card up their sleeve instead of abandoning the mobile industry altogether.
Read: Microsoft rumored to reveal Surface phone in Q2 2017
What are your thoughts? Would you ever consider buying a Windows Mobile device, or is the immediate future Android or iOS? Be sure to let us know your thoughts in the comments below!
Follow Bryan Smith on Twitter: @bryansmithSA
Source: Gartner