Yahoo now blocks Mail access if you use an ad-blocker

While the majority of desktop users use – or, rather, should use – an ad-blocker, Yahoo has begun testing a new feature that could result in users being unable to access their Yahoo Mail account if they use one.
Last week, a myriad of users reported that they were blocked from accessing their email account on the basis that they were using an ad-blocker, without any prior warning.
While at first Yahoo offered no warning to its users, the company released a statement explaining that the block-out was caused by tests surrounding a ‘new experience’.
“At Yahoo, we are continually developing and testing new product experiences… This is a test we’re running for a small number of Yahoo Mail users in the US.”
Yahoo has not yet revealed how many users were affected, or for how long this particular test will run for.
Furthermore, the company hasn’t yet confirmed whether it plans to roll out the new feature to all of its Mail users.
Considering Yahoo users were plagued by malware attacks that ran through the company’s ad network, Yahoo’s decision to block users who run an ad-blocker is an interesting one.
For now, it is recommended that Yahoo Mail users access their accounts with their ad-blockers disabled.
What are your thoughts on Yahoo’s ‘new feature’? Could the firm be trying to integrate a new form of secure advertisements? Be sure to let us know your thoughts in the comments below!