Google today is offering its users a surprising choice – whether to embrace the light side of the force in the vein of Obi-Wan Kenobi and Luke Skywalker, or to join the dark side among the ranks of the Emperor and Darth Vader.
The search giant launched a new site at www.google.com/starwars to offer users the chance to show their allegiance to either side of the Force; users who choose either side will see their apps and services change in appearance and thus mirror their choices.
For users who are tempted by the dark side, a new Gmail interface including a unique background and a red-lightsaber loading screen on sites such as YouTube and Gmail can be expected.
Google’s latest site is a tie-in with the soon-to-be released feature film, Star Wars: The Force Awakens, which is the seventh episode in the Star Wars saga.
What’re your thoughts on Google’s tie-in? Which side of the Force have you joined? Let us know your thoughts below and be sure to vote in our poll!