TAG Heuer unveils the Connected Smartwatch

Yesterday, Swiss luxury brand TAG Heuer officially unveiled the Connected Watch; the firm’s first Android Wear-based smartwatch.
Developed in partnership with Intel and Google, the Connected Watch is equipped with a 1.6Ghz dual-core Intel Atom processor, and arrives with 1GB of RAM and 4GB of storage.
The Connected Watch is also the first Android Wear smartwatch to carry an Intel processor; and further includes an accelerometer for step-tracking as well as Bluetooth and Wi-Fi for some phone-less features.
Constructed out of grade 2 titanium, the Connected Watch weighs in at 52 grams and measures 12.8mm thick. Larger than the Apple Watch, the Connected Watch sports a 46mm display with a 360×360 pixel resolution. Just for good measure, it’s also protected with a scratch-resistant sapphire crystal.
If you don’t fancy the idea of holding on to an Android Wear smartwatch in the future, TAG Heuer will further let consumers convert their Connected Watch into a mechanical watch.

TAG Heuer
The Connected Smartwatch is available in 7 colours

Available in seven colours – blue, green, red, orange, black, white and yellow, the Connected Watch has a claimed batery life of 25 hours at normal usage, and will retail for a tidy $1500 USD. At this price, the Connected Watch is set to break both one’s heart and one’s wallet.
What are your thoughts on the TAG Heuer Connected Watch? Would you buy a premium wearable from a luxury brand? Be sure to share your thoughts in the comments below!