Last time we reported on Project Ara, it was a Motorola project. Now that Google has sold Motorola to Lenovo, we expected the project to be scrapped. Well, it seems we were mistaken. The Project has remained Google‘s after the deal was made, which is great news.
The team behind Project Ara wants to launch what it calls a “grayphone,” a barebones customizable exoskeleton that comes with little more than a screen, a frame and a WiFi radio. Of course, that doesn‘t offer much to us consumers, but it is only meant to pull you in, as you have many options after that.
Google’s Paul Eremenko told Time that users would customize their underpowered husks at special kiosks outfitted with tools to help customers build the device that’s right for them. According to the team, they haven‘t quite reached the pricing target, but there is progress being made. That said, Eremenko says the focus is to make Ara great, not profitable ““ even more to make customers excited.
Source: Time Tech
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