First ever YouTube Music Awards set for November 3rd

The very first YouTube Music Awards will be held o the 3rd of November in New York City. But unlike the Grammy‘s or the VMA‘s – the YouTube Music Awards will also be placing the spotlight on lesser known artists, that might only be familiar to dedicated subscribers.
That is the thing about YouTube – it serves as a platform for unsigned artists to make their mark on the music industry by reaching millions of people and subscribers.
The YouTube Music Awards will focus on the fact that they give unknown artists a place to express themselves and show of their musical chops. Along with world famous music superstars like Lady Gaga and Eminem, lesser know artists (or, as they like to call themselves, YouTube sensations) will also be up for an award or two.
VICE and Sunset Entertainment will serve as the executive producers of the show, with funny man Jason Schwartzman hosting.
Spike Jonze, an acclaimed director who has been nominated for an Academy Award for his work on the film “˜Being John Malkovich‘, has been appointed as the creative director of the show.
One of the things make the YouTube Awards different from the usual award show template, is the fact that live performances from all around the world will be streamed at the awards show via, you guessed it, YouTube.
The nominees for the inaugural YouTube Awards will be announced on October 17th. Fans will then get the chance to vote for their favourite artist to determine the eventual winner.
This is a great initiative by the internet‘s largest video streaming website. Here‘s hoping that the YouTube Music Awards will quickly give the Grammy‘s a run for their money.
Check out the hilarious advertisement for the award show below: