Interbrand: Apple and Google now most valuable brands

For the past 13 years Coca-Cola has had the most valuable brand in the world, but its reign has come to an end in 2013. Interbrand‘s annual valuation report has been published, and Apple heads the list of most valuable brands, followed closely by their bitter rival, Google.
Interbrand pegs Cupertino’s brand valuation at $98.3 billion, which isn’t exactly pocket change. Google follows with a brand value $93.2 billion and Coca-Cola round out the podium with a valuation of $79.2 billion.
Source: Interbrand