With a local Mxit fanbase of 269 730, the KFC Mxit profile is one of the largest in South Africa. According to World Wide Worx, 9,35-million South Africans are on Mxit and is used as a marketing tool by only one out of five large brands.
“œThe key to Mxit is keeping relevant with your fans and engaging them with content that resonates with them. Our Mxit fans are mainly the youth, so launching a game was a natural next step,“ says David Timm, Chief Marketing Officer at KFC. “œWhen we think youth we think – a fun, full life filled with adventure, so we used that as the premise of our game.“
The game is called Full Life, and is based on a road trip where the player gets to make choices of where they want to go and what they want to do. Along the way players are rewarded for their participation in the form of content downloads, Mxit Moola or airtime. There are 5 adventures the players can enjoy and on completing each adventure the player stands a chance to win the grand prize which is an adventure day to the value of R30,000 for themself and 3 friends.
The game will be available from 6 September 2013 ““ 1 November 2013 and can be downloaded at http://mxitapp.com/kfc/signup.
Mxit is also in the news today because FNB CEO Michael Jordaan has joined Mxit as the new Chairman of the Board.
