Casey Neistat explores the "Dark Side" of People lining up for the new iPhone

This guys sleeps inside a garbage bag waiting for the new iPhone...
This guys sleeps inside a garbage bag waiting for the new iPhone…

Casey Neistat makes some of the coolest commercials and documentary videos out there, but his latest video is something a little less promotional of our materialistic culture. He goes out to the long long lines of people waiting for the iPhone 5S and C, with a simply question – “Why?”.
It is pretty depressing to see that people cannot quite put into words the reason they are standing in line (some up to 2 weeks already). Later you do get a feel for the enthusiastic culture inside Apple stores – and I guess potential buyers cannot help but get caught up in the excitement.
He also asks what colour they will opt for – all his subjects want the gold model.
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