Here‘s one for the ladies; South Africa‘s leading make-up, hair and beauty subscription service, rubybox, is joining forces with the mighty 24.com.
24.com, which is owned by Naspers, believes that the addition of rubybox will be beneficial to both rubybox and 24.com‘s female readers. 24.com has an estimated 6 million unique visitors per month, with at least half of that being women.
rubybox, which was founded in 2011 by beauty pioneers Sylvia Gruber and Margaux Knuppe, claims to have a consumer base of approximately 50 000.
This means, nearly 50 000 women (and men) get sample beauty, make-up, hair and fragrance products delivered to their door every month.of
The premise – and success – of rubybox is quite simple; find out what South Africans need or want beauty wise, and offer it to them on a monthly “˜try-out‘ basis (for a fee, of course).
rubybox not only delivers samples of various respected beauty products, but they teach their customers a thing or two about every aspect of beauty.
And the founders agree: “œSouth African women are hungry for education around beauty and the opportunity to discover and test new products. Over the last five years, the beauty category is growing at a compound annual growth rate of 12%. rubybox gives consumers an opportunity to test premium and relevant sample products every month with the option to purchase them online and have them delivered free of charge. It‘s a beneficial scenario for both the beauty brand and the consumer“ said Knuppe and Gruber.
rubybox is also South African‘s leading beauty subscription service after the company acquired their largest competitor, GlamBox, in 2012 as part of an investment deal with VC company, Hasso Platner Ventures Africa.
The pairing of rubybox and 24.com is mostly to be beneficial to both brands and expand their audience.
Ian Lewis, CEO of Health and Commerce at 24.com believes that rubybox has a winning formula and the synergy between both ruybox customers and 24.com‘s audience will make their new share purchase partnership extremely beneficial for both brands.
“œWe at 24.com are also great believers in subscription based commerce businesses that are flexible and scaled to meet specific consumer needs. As our audience increasingly embraces online shopping, we will continue to look to complement our content with further niche products and services“ Lewis said.
rubybox currently work with more than 80 leading beauty and cosmetic brand partners, and, according to it‘s founders; “œ…24.com‘s extensive network of online properties will give us access to a far wider audience for our quality products and therefore greater opportunities to grow the service offer.“
The way in which rubybox is operating now, will not change so customers can be assured of the same rubybox experience they know and love.
The partnership between rubybox and 24.com looks set to be a winning combination – just like a good eyeshadow paired with a great lip colour.
Source: ventureburn
