The last couple of years have been difficult for HTC. We weren‘t surprised to hear back in March of the exodus of HTC executives that started to jump ship. In their eyes, the ship was beyond rescue (although we tend to disagree). Several key executives left as the company struggled with its turnaround.
Two of these former executives can‘t leave the smartphone industry behind and are forming a startup called Kazam. This smartphone company will focus on the European market and they are promising smartphones that are “œabout great design, robust hardware, improved customer service and also intuitive technology.“ James Atkins (former marketing head for HTC U.K.) and Michael Coombes (former head of U.K sales for HTC) are the minds behind the new company.
“There is a real opportunity for a new mobile brand to disrupt the status quo”, said Atkins and added that “œthe new company is committed to providing a positive mobile experience that doesn’t just stop once you have bought the mobile phone.“ While competition is always good for the consumer, the new company will have a lot of work to do, as it is always difficult for companies to compete against the industry giants ““ even for the more settled companies. For Kazam to survive they will have to provide a unique selling point.
Source: CNET
