A report by Bloomeberg, citing sources close to the matter, have revealed that Amazon will be releasing a tv set-top box that will let users stream video content via the internet directly into their homes.
The product is reportedly being developed by Amazon‘s Lab126 division.
Scheduled to become available later this year, the new device provides access to Amazon’s Video on Demand store and puts it in competition with Apple’s Apple TV set-top box as well as Microsoft’s and Sony’s video programming gaming consoles.
While other companies already provide users with access to Amazon’s video service, with the development of its own tv set-top box, Amazon can “put its content more directly in the center of consumers‘ living rooms, while giving developers another reason to create applications for Amazon‘s digital ecosystem,” says Bloomberg.
