MTN in Nigeria will be rolling out a new mobile TV service that will allow its subscribers to watch live TV from any data-enabled mobile device, unlike its previous service, launched in 2007, that required customers to purchase a special handset in order to make use of the service.
While in South Africa DStv offers several mobile TV services including the Walka, Drifta, Walka 7 and iDrifta for iOS, this is a first for MTN subscribers in Nigeria.
The service will offer live streaming of TV content and “˜made for mobile‘ video to data-enabled handsets such as Blackberry, iPhone and the Samsung Galaxy range and tablets including the iPad and Galaxy Tab.
According to MTN Nigeria‘s Chief Marketing and Strategy Officer, Larry Annetts, subscribers will be able to choose between three bouquets, depending on their budget. They can subscribe to more than one Mobile TV bouquet which offers a selection of up to 20 TV channels providing a variety of content.
Currently MTN is the largest telecommunications company in Nigeria, with over 43 million subscribers.
MTN says the Mobile TV service is already active on its network but has not yet become commercially available to customers.
Source: TechLoy
