Metaio releases upgraded Augmented Reality tool

Metaio, an augmented reality (AR) software and solutions provider today released the latest version of its Metaio Creator, the only commercially available desktop drag-and-drop content authoring software optimized for all print media.
“œPublishers and design professionals aren‘t necessarily experts in Augmented Reality yet,“ said Peter Meier, Metaio CTO. “œThe Creator makes it easy for them to not only launch an experience but also to scale their content ““ massively.“
The Metaio Creator allows nearly anyone to take print media and attach websites, video, 3-D models, graphics or any other digital content using the latest image recognition, visual search and augmented reality technology. The newest version of the Metaio Creator updates the user interface and experience to make it even more intuitive and familiar.

The Metaio Creator supports every level of Metaio‘s Augmented Reality platform. Export to native apps on major mobile platforms like Android or iOS, or launch it directly to Junaio Cloud-based content platform for easy delivery. To assist with existing content pipelines, Metaio has added support for all Autodesk 3-D Content through a new .fbx converter ““ all without any coding.

In 2012, over 300 million magazines and catalogues were printed with digital and augmented reality content powered by Metaio technology, including many from the
Bauer Media Group. “œFor the Bauer Media Group Augmented Reality is the optimal link between print and digital,“ said Andreas Fuhlisch, Director of Advertising for Bauer Media Group Germany. “œOur readers love the supplementary editorial content and our business clients can explore innovation in advertising ““ which is why we are very excited about the Metaio Creator publishing tool.“
The version is available to try for free or can be purchased with a one-time license for $595. It is available for Windows PC and will be released an OSX version in December 2012.
The newest version of the Metaio Creator is available for download at: