It‘s no secret that the Apple iPad has dominated the tablet market since launch, and even though there is a huge variety available today, the iPad is still stretching its lead on a yearly basis.
In the second quarter of 2012 a total of 24.9 million tablet computers shipped worldwide, according to market analytics company Strategy Analytics. Of those, a whopping 17 million was an Apple iPad; that translates to over 68% of the market. While Apple‘s share has grown, their biggest rival, Android has stayed exactly the same year-on-year from 2011.
Despite the fact that there are some brilliant Android tablets on the market today (the Asus Transformer Prime springs to mind), the Google operating system is still not able to make any inroads into Apple‘s chunk of the pie. There seems to be many reasons for this. Firstly, Apple made the first tablet and people are remaining loyal. Secondly, an iPad is still the “˜cool‘ option, even more so than an iPhone. Thirdly, the iPad is just better than most (if not all) other tablets at being an all-rounder (cue the bashing). It does almost everything one would need in a tablet, and does them very well.
Apple will most likely dominate this market for some time to come, even with tablets like the Nexus 7 receiving great reviews and selling very well. Only time will tell how long they will remain in this dominant position. But if I was a betting man, I would put my money on a long, long time.
Source: TechCrunch
