More US Consumers Choosing Smartphones as Apple Closes Gap on Android
According to a study conducted by Nielsen, a global information measurement analysis company, the high profile and much anticipated launch of the iPhone 4S toward the end of last year had a significant impact on the proportion of smartphone owners who chose an Apple iPhone over other available mobiles.
Posted on Nielsen’s blog site, research results reveal that among those who acquired a smartphone within the last three months (recent acquirers), 44.5 percent of those surveyed in December said that they chose an iPhone, compared to the 25.1 percent in October. Furthermore, 57 percent of new iPhone owners surveyed in December said they chose to get an iPhone 4S. However, Android continues to take the lead among all smartphone users with 43.6 percent of all smartphone users that were surveyed in the fourth quarter of 2011.
The results also indicate that RIM occupies a significantly less percentage in comparison to Android and iOS and even less among recent acquirers.
also interesting is that as of the fourth quarter of 2011 46 percent of US mobile consumers had smartphones with that figure growing rapidly. In fact, 60 percent of those who said they got a new device within the last three months chose a smartphone over a feature phone.