On 24 September, Apple opened the doors of its much anticipated Hong Kong store, the first in the city and its most expensive in the world. The opening of the sixth Apple store in China is part of the software giant’s plan to tap into the booming China market and push back on the city-state‘s parallel market for counterfeit Apple products.
The store’s prime real estate position serves to attract Hong Kong natives, Chinese travellers and gadget enthusiasts for a genuine and unique Apple experience.
Here are some interesting facts about the new store:
- It occupies 15,000 sq/ft of floor space, taking up two levels of the 4.7 million sq/ft IFC mall.
- The store is anticipating 40,000-plus visitors a day, that is four times the average footfall of stores in the US.
- Apple has a 10 year lease on the space at an estimated $9.4 million per year.
- The company spent more than $20 million on its construction and development.
Take a tour of the store in the video below.
