As we wait in anticipation for Sunday‘s final match, Google examines the most prominent search trends over the last 30 days.
The vuvuzela has certainly been one of the biggest talking points of the 2010 FIFA World Cupâ„¢, and has since crossed beyond our borders into other countries. Even celebrities like Leonardo DiCaprio have been spotted with their lips around this plastic phenomenon. Google Zeitgeist – which provides insight into global, national, past and present search trends – has revealed that the United Kingdom is the number one country searching for places to buy the vuvuzela, followed by the United States and the United Arab Emirates.
Top 10 countries interested in buying vuvuzelas:
Meanwhile, Uruguayans have been the most interested in Zakumi (the Official 2010 FIFA World Cup Mascotâ„¢), with the majority of searches taking place just before Bafana Bafana‘s 3-0 clash against Uruguay. Besides South Africa, it seems that Peru, Argentina and Venezuela have also taken quite a liking to this cuddly, green haired leopard, who celebrated his 16th birthday during the World Cup.
When French coach, Raymond Domenech, snubbed a handshake from South African coach, Carlos Alberto Parreira, searches combining their names rose; particularly in France on the day of the momentous match in Bloemfontein. Luis Suarez‘s infamous hand ball against Ghana during the quarter finals also sparked a series of searches, with the United States being the most eager to research the controversial play that inevitably dashed Africa‘s hopes in the tournament.
Interestingly, Bangladesh leads the pack in trying to find out more about “˜Waka Waka‘ (the official 2010 FIFA World Cupâ„¢ anthem), with Paraguay and Mauritius coming in second and third respectively. K’naan‘s “˜Wavin‘ Flag‘, although slightly less popular, appears to have resonated with citizens in Hungry, Argentina and India.
Highest regional interest for Shakira‘s “˜Waka Waka‘ song in the last 30 days:
Anyone can use Insights for search to come up with their own rankings by visiting http://google.com/insights/search/ and Trends http://www.google.com/trends
Zeitgeist Explained
Google reveals the internet “Zeitgeist” (German for “the spirit of the times”) through an exploration of the billions of search queries we receive each year. We also have several tools that give insight into global, regional, past and present search trends. Google Zeitgeist tools can never be used to identify individual users because we rely on anonymized, aggregated counts of how often certain search queries occur over time. These tools are available year-round for you to play with, explore, and learn from. You can create your own lists and rankings on www.google.com/zeitgeist
