Facebook has begun expanding the reach of its “œLike“ feature a little more, by sending out customised printed “œLike“ stickers to a certain number of businesses who have existing fan pages on the social network.
These window decals give the company‘s Facebook fan page URL, as well as instructions for “œliking“ the business instantly via SMS. Included with the customised sticker is a letter offering a few tips for having a successful Facebook fan page, as well as a coupon code good for $25 worth of Facebook advertising.
This is a pretty smart and inexpensive way for Facebook to – amongst other things – grow their user base even further by getting other businesses to do their advertising for them, ensure that businesses use Facebook consistently to communicate with their customers, and introduce small businesses to the Facebook advertising platform.
