Mobile ad network AdMob has just released its latest stats tracking the rise of Android, and it‘s clear that Google‘s mobile platform is quickly gaining steam. AdMob writes that between October and December, the number of ad requests worldwide from Android devices increased a whopping 97% to over 1 billion ad requests. In other words, the number of Android devices doubled in just two months.
AdMod records the number of ad requests its system generates, meaning this leap has come about through more people downloading and using ad-supported apps via the Android market.
Here are the higlights of AdMob‘s latest metrics:
- 97% increase in worldwide requests from Android devices, totalling to 1 billion ad request between October-December
- 98% of the ad requests came from HTC devices in October, 56% in December from HTC devices and 30% from Motorola DROID.
- Among the Android devices that generated more than 3% of ad requests are Motorola DROID, HTC Dream, HTC Magic, HTC Hero, Motorola CLIQ, HTC Droid, HTC Dream, HTC Magic and HTC Hero.
- Motorola DROID received 30% ad requests in December making it the number one Adroid handset in terms of ad requests.
Interestingly, these data have to come in just in time for Google‘s announcement of the Nexus Phone. And even more interesting is the fact that AdMob is already owned by Google.
Will the Nexus One phone add spike to Android‘s current achievement in terms of ad request?