There were so many rumors of a business amalgamation between the two Internet giants, rumors which we thought would materialize some day — and yesterday the deal became official. Microsoft and Yahoo have in reality joined forces in a search deal for a future endeavor that could finally challenge the mighty Google Search.
As per the new agreement, Microsoft will power the Yahoo search engine and Yahoo will be the exclusive worldwide relationship sales force for both the companies. The search experience is sure to get enhanced for users and advertisers as there will be more innovation in search, better value for advertisers and real consumer choice for a market currently dominated by a single company — Google.
Here is what Yahoo! Chief Executive Officer Carol Bartz had to say about the venture:
“This agreement comes with boatloads of value for Yahoo!, our users, and the industry and I believe it establishes the foundation for a new era of Internet innovation and development.”
The only problem is that the back-end infrastructure required to power the two companies‘ operations will have to be revamped and the data centre requirements will have to be re-thought.
Do you think anything will change in the search business? Will Bing get even more exposure now? Is Google scared?
[via DeviceMag]
