We have never thought that a name other than Google (form the “world” of the internet) will ever find more admiration with the Media, but, against all odds, Twitter managed to get more popularity than the G-all-mighty.
If we’re to believe the news-monitoring service VMS, in the last 30 days Twitter generated $48 million of media coverage and appeared everywhere from news programs to magazines and even daytime talk shows. And just for the curious, in the last monthTwitter received 2.73 billion impressions. Out of this, TV channels contributed 57% of the PR Value, newspapers stood at 37%, while magazines amount for 5% of the value.
However, the number of impressions does not include smaller newspapers across the country which means that if calculated, these impressions could actually double in number. In June alone, Twitter‘s unique visitors totaled almost 21 million with the traffic growing 14% over May.
It’s a fact that hot social-media properties slowly tend to fade away after “success” but with Twitter the story could be different as it has more sizzle than any name every had. Care to disagree?
Also, would that trigger a red bulb at Google HQ and lead them to a buyout?
[via AdAge]
