A consumer review site that aggregates opinions about a large range of devices, TestFreaks recently launched their South Africa website.
Developed by Kristofer Arwin, Magnus Wiberg and Martin Alexanderson (founders of PriceRunner.com in 1999), TestFreaks raised $3mn in October 2008 and aims at creating the world’s largest product review database. Both in terms of completeness (number of reviews) and audience. Today they’re present in 27 countries and receive an aggregated traffic that exceeds 4 million monthly users.
One thing that sets TestFreaks apart from our competitors is our global perspective. We are currently present in 13 different languages and markets, and gather information from more than 50 different markets. This makes as unique and has a positive impact on many things.
Although I don’t understand why there’s a need for local reviews other than language constrains (which is not the case with South Africa), TestFreaks is probably going to capitalize on the domain extension that will bring them better search results in local markets.
Was it a good job? Probably, but only time will tell if TestFreaks can compete with the traditional shopping sites that have their own reviews. What do you think?
Meanwhile, here’s www.TestFreaks.co.za!
PS: I may sound like a smart-ass but why is testfreaks.co.za only “working”. You’d better get your redirect in there, guys …